07/07/11 ‘NEXT STATION – FUTURE’. Transport Design Congress, Genova Italy

side-countryside
Luis Chomiak represented Bombardier Transportation’s Global Industrial Design team at the Design Congress at the Palazzo Meridiana on the 7th July 2011. The theme of the Congress was ‘Next Station Future’ and the audience comprised of leading figures and designers from the Italian Transportation Industry including Giugiaro and Bertone. Luis presented the China Zefiro 380 Very High Speed Train, the result of a collaboration with David Gordon and the BT Industrial Design team in Berlin. He discussed Bombardier’s brand and design DNA in a wide range of new Bombardier vehicle designs identifying  key drivers influencing the design of trains in future.  Higher speeds and more extensive cross border travel will lead to a need for greater multiculturalism in the design approach. He also spoke about the recent and very successful international ‘You Rail’ competition (organised by Martin Ertl – Chief innovation officer at Bombardier Transportation) aimed at encouraging the rail vehicle designer’s of the future.